Multi-patent holder for social media, virtual reality, communications, and artificial intelligence technology, Dorothy serves as CEO of Nudjj LLC, NerdWorld Technologies Inc, NerdWorld Institute, and Assured Holdings LLC. With an MS in educational leadership, industry certification in digital marketing analytics, and FINRA membership emeritus, she also serves on the advisory board of Renew Medical, served as advisor to the Federal Reserve Bank of San Francisco, district leader with PFS Investments, brand developer and digital marketing analyst.
ABOUT
Nudjj LLC specializes in government contracting and partners with established service providers to deliver high-impact solutions. With a deep expertise in federal procurement and a strong commitment to commercial innovation, we offer custom technology, business consulting, and training services designed to empower clients across both the public and private sectors. Our solutions are thoughtfully tailored to your infrastructure, business goals, and skill gaps—equipping your team with practical tools and strategic frameworks to maximize investments, accelerate adoption, and sustain continuous innovation.
Our values
Integrity
Rigorous compliance and ethical conduct
Collaboration
Strategic partnerships across public and private sectors, solutions designed to meet your objectives
Excellence
Excellent and personalized customer service, measurable impact
Mission & Vision
At Nudjj, we’re committed to equipping our clients with the tools and support they need to succeed. Our comprehensive solutions help you overcome challenges, achieve your goals, and drive lasting impact. With a focus on responsive, consistent customer service, we’re here to support your organization every step of the way.
Mission
We strive to become the most trusted brand in our industry, delivering services that foster innovation and collaboration—instilling confidence and creating lasting impact for every stakeholder.
Vision
We envision a world where everyone has the opportunity to thrive. Through innovative solutions and collaborative partnerships, we create pathways for individuals to flourish and enterprises to succeed. Our clients, partners, and team members feel valued, supported, and empowered to reach their full potential.
Meet the Nudjj Team
With 1/3 of the board Fortuen 500/1000 builders, our leadership, expert programmers, and advisors with over a century of combined experience in application development, design, corporate development and management, product definition and development; held profit-and-loss responsibility from zero revenue through Fortune 500 status; managed companies from inception to over a $2 billion market capitalization; and shepherded multiple startups to successful exits via private placement or IPO.
Dorothy Sano
Operations
Lee Grover
Technology Development
Having 30 years of experience in building software and 20 years as a Silicon Valley executive. Lee managed development in Fortune 500 companies from startup to IPO. He has a record of forging high growth technology and developing multi-million-dollar ventures for organizations including Homeland, NASA, DOD, UAV, Coca Cola, Tesla, Stemilt, Ralston, and Yearsley. Well versed in multiple languages, databases, protocols, platforms, and operating systems, Lee holds a master of science in information technology and system security as well as a pending patent in data security.
Tricia Westfall
Marketing, Sales, Product Launch
With 20 years of experience in increasing sales through technology development, as Senior Manager of Sales Planning and Enablement at Kaiser Permanente, Tricia led teams that designed, launched, and managed new technologies which significantly increased revenue and efficiency. As the leader of the Freedom Center's online presence, she has overseen a 500% boost in membership and exponentially increased online traffic. Tricia specializes in innovation, process improvement, and analytics while using a customer-focused approach bringing successful applications to market.
Sergio Sais
Risk Management
Sergio has over 40 years of experience in security services. Having founded S & J Security and Investigations Inc, Sergio’s dedicated service also include auditing police performance and overseeing security forces across multiple organizations in the private and public sectors. He co-founded and chairs the finance committee for the multi-million-dollar nonprofit network Freedom Center. Sergio also holds the position of Treasurer for several other nonprofit organizations, including Adopt the City, Uncomplicated, and NerdWorld Institute.
Lance Joe
Business Development
Lance Joe is the Founder and CEO of Payzone Systems, a top-rated merchant services provider with an A+ rating from the Better Business Bureau. Payzone delivers cutting-edge credit card processing solutions, leveraging the latest technologies to support all types of payments—whether for solo entrepreneurs, multi-location businesses, or enterprise-level operations. Their scalable solutions grow alongside their clients' evolving needs. Before launching Payzone, Lance served in senior sales leadership roles at Heartland Payment Systems, where he built a client portfolio processing over $5 billion in annual credit card volume. He has forged and managed strategic partnerships with key associations